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Table of Contents
• Introduction: The Starbucks Ownership Dream
• Franchising vs. Licensing: The Truth About Starbucks
• The Licensing Process: How to Get Started
• Investment & Startup Costs
• Ongoing Operational Expenses
• Revenue Streams: How a Starbucks Location Makes Money
• Profit Margins and Financial Projections
• Marketing and Customer Loyalty Strategies
• Managing Staff and Operations
• Compliance and Relationship with Starbucks Corporate
• Alternative Coffee Franchises to Consider
• Case Studies: Successful Starbucks Licensees
• Is Starbucks Licensing Right for You?
• The Future of Coffee Shop Ownership
• Final Checklist and Resources
