Product Description
Report copyright infringementby Lu?s Gon?alves (Author)Traditional, project-centric companies are slow to adjust and respond to customer needs. True innovation comes from product-led organisations that are free to evolve and quick to adapt.Discover the story of one (fictional) company that embraces the challenge, from defining their transformation roadmap to full implementation of a product-first strategy. This book demonstrates the successful pivot from project-centric to product-led business - and the quantum leap towards accelerating value delivery.
Learn how to:
Design a complete blueprint to attract, educate and inspire customers in a global market
Put a functional data strategy in place to gain valuable customer insight
Devise a coherent digital product strategy
Implement an agile way of working to adapt to changing market conditions
Optimise your organisational structure for product development
Author BiographyLuis Gonçalves is an entrepreneur, best-selling author and international keynote speaker. He works with entrepreneurs, founders and senior leaders to implement his game-changing ADAPT Methodology(R), enabling them to transform traditional project-centric companies into modern digital-product-led businesses. Since 2003, he has been breaking new ground in the software industry and his blog is considered a 'must-read' for anyone in the software development industry. Find out more at luis-goncalves.com
Number of Pages: 248
Dimensions: 0.52 x 8.5 x 5.5 IN
Publication Date: May 09, 2023
